Performance is an exclusive experience, ephemeral in nature, where identities, values and visions are conveyed in a dynamic and tangible way. Viewers are no longer observers but active participants along with models, performers and artists involved in the performative action.

The visual storytelling and sensory engagement typical of this art form elevate the brand’s ability to create a strong, intimate, emotional connection with the audience. These allow more traditional marketing elements to reach a cultural impact.

Starting from the client’s values and tone of voice, extended family is able to devise and manage the entire process of conceiving and implementing events, fashion shows and presentations. extended family develops every creative aspect, from art direction to set design to soundtrack composition.

Not only extended family proposes professional performers, but, through targeted short courses, it is able to train models and actors, selected by the client, in performance art, to match the specific needs of each project.